It is hard enough to let a computer take control of your investment decisions.
I think there is an innate comfort to human interaction. Let’s call is “Human Touch Bias.”
How might this affect your behavior? My hypothesis is that–in the face of data suggesting otherwise–humans will choose to interact with a human decision maker instead of a computer because they value “human touch.”
If you don’t believe in this bias, watch the following video. I couldn’t help but squirm in my chair watching the video thinking “I will never do this no matter how good the robot is doing!!!.”
Let me know if you feel the same squirm…
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