Think You’re Smarter than a Monkey?

/Think You’re Smarter than a Monkey?

Think You’re Smarter than a Monkey?

By | 2017-08-18T16:55:04+00:00 March 6th, 2014|Behavioral Finance|2 Comments

BBC has an article discussing the same research we highlighted almost a year ago:

Her conclusion is that these biases are so deep rooted in our evolutionary past, they may be impossible to change. “What we learn from the monkeys is that if this bias is really that old, if we really have had this strategy for the last 35 million years, simply deciding to overcome it is just not going to work. We need other ways to make ourselves avoid some of these pitfalls,” she explained.

Think you are smarter than a a monkey?

Try it!

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After serving as a Captain in the United States Marine Corps, Dr. Gray earned a PhD, and worked as a finance professor at Drexel University. Dr. Gray’s interest in bridging the research gap between academia and industry led him to found Alpha Architect, an asset management that delivers affordable active exposures for tax-sensitive investors. Dr. Gray has published four books and a number of academic articles. Wes is a regular contributor to multiple industry outlets, to include the following: Wall Street Journal, Forbes,, and the CFA Institute. Dr. Gray earned an MBA and a PhD in finance from the University of Chicago and graduated magna cum laude with a BS from The Wharton School of the University of Pennsylvania.


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