Using Astrology to make Investment Decisions?

/Using Astrology to make Investment Decisions?

Using Astrology to make Investment Decisions?

By | 2017-08-18T16:53:59+00:00 May 15th, 2014|Uncategorized|0 Comments

I’ve heard some crazy things over the years and I often wondered what percentage of investment managers and advisors have an element of “astrology” to their decision-making process. Nonetheless, I never actually thought someone would use relationships(s) between astronomical phenomena and events in the human world” to make investment decisions.


Turns out that Gurudeo Persaud, formerly an employee of Money Concepts Capital Corporation, did use astrology to make investment decisions and the SEC is busting him for it. Well, actually they are busting him for not disclosing that he was using insane concepts to pick stocks–bravo SEC!

The Commission’s complaint alleged that, while associated with Money Concepts, Persaud started his own company, White Elephant Trading Company LLC. The complaint further alleged that from no later than July 2007 until at least January 2011, Persaud raised more than $1 million from investors by promising them 6 to 18 percent annual returns and a risk-free investment in White Elephant’s private equity fund, which would invest in the futures and other markets. Persaud made numerous misrepresentations and omissions to investors, including guaranteeing their investments were secure, failing to disclose his trading strategies were based on lunar cycles and the gravitational pull between the Earth and the moon, and that he misappropriated nearly half the investors’ contributions for personal use.



What will they think of next?

  • The views and opinions expressed herein are those of the author and do not necessarily reflect the views of Alpha Architect, its affiliates or its employees. Our full disclosures are available here. Definitions of common statistics used in our analysis are available here (towards the bottom).
  • Join thousands of other readers and subscribe to our blog.
  • This site provides NO information on our value ETFs or our momentum ETFs. Please refer to this site.

Print Friendly, PDF & Email

About the Author:

Wes Gray
After serving as a Captain in the United States Marine Corps, Dr. Gray earned a PhD, and worked as a finance professor at Drexel University. Dr. Gray’s interest in bridging the research gap between academia and industry led him to found Alpha Architect, an asset management that delivers affordable active exposures for tax-sensitive investors. Dr. Gray has published four books and a number of academic articles. Wes is a regular contributor to multiple industry outlets, to include the following: Wall Street Journal, Forbes,, and the CFA Institute. Dr. Gray earned an MBA and a PhD in finance from the University of Chicago and graduated magna cum laude with a BS from The Wharton School of the University of Pennsylvania.