Have you ever read a news release, thinking you’d see the stock jump 5%, but instead the stock drops 5%?
- Headline: Apple finds 10,000 pounds of platinum bars in their basement.
- Stock Reaction: Apple down 10%
Now, the example above is extreme, but according to a recent paper, market misreaction to news is not as rare as one would expect.
Using a large dataset of news releases, we study instances of investors’ mistaken reaction, or misreaction, to news. We define misreaction as stock prices moving in the direction opposite to the news when it is released. We find that news tone predicts returns in the cross-section only upon the occurrence of misreaction. Stocks that are larger, more liquid, more visible, and more covered, by analysts or by the media, are less likely to exhibit misreaction. On the other hand, the ambiguity and complexity of news content, and variables that proxy for investor distraction, are all associated with more misreaction and greater predictability.
Here are the core results from the paper:
High represents portfolios sorted on positive news tone. These portfolios tends to do better than portfolios that have negative news tone. It is a bit odd that the results for the full-sample don’t hold up for value-weighted portfolios, which likely means there is a strong element of size/liquidity potentially driving the results (even though the regressions are supposed to control for this).