Dr. Ross Steinman is the Chairperson of the Psychology Department at Widener University. He is also an adjunct Associate Professor in the Department of Marketing and Supply Chain Management at Temple University. He specializes in in consumer behavior.
His research combines consumer behavior and marketing research topics; his primary research areas are implicit consumer attitude measurement and automatic consumer decision making processes. Dr. Steinman is an active researcher and has published in marketing research, consumer behavior, and psychology journals. He has presented at research conferences in North America, South America, Asia, and Europe.
In addition, Dr. Steinman provides consulting services to market research, consumer research, and advertising companies. His primary areas of expertise include branding measurement, quantitative and qualitative research methodologies, forecasting, and consumer attitude scale construction.
Dr. Steinman has been interviewed by media outlets on various consumer behavior topics. His expert commentary has appeared in international publications such as USA Today and Bloomberg Businessweek. Dr. Steinman has also been quoted in national and local United States’ newspapers including (but not limited) to the Detroit Free Press, Tucson Citizen, Indianapolis Star, San Antonio Express-News, Pittsburg Tribune-Review, Burlington Free Press, The Tennessean, and Delaware County Times.
