Alpha Architect, LLC and their affiliates (“Alpha Architect”) provides tools and content for people interested in quantitative finance investing (on AlphaArchitect.com and subdomains, collectively known as the “Site” or “website”). This privacy notice discloses the privacy practices for the Site. This privacy notice applies solely to information collected by this Site.
The policy will notify you of the following:
- Information Collection, Use, and Sharing
- What rights you have over your data
- How long we retain your data
- Security of your data
1) Information Collection, Use, and Sharing
We are the sole owners of the information collected on this Site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.
Most of our Site does not require any form of registration, allowing you to visit our site without telling us who you are. However, some services may require you to provide us with information relating to an identified or identifiable natural person (“Personal Data”). In these situations, if you choose to withhold Personal Data requested by us, it may not be possible for you to gain access to certain parts of the site and for us to respond to your query.
In order to use parts of this website, a user must first complete the registration form. During registration, a user is required to give certain information (such as name, email address, address, firm information, AUM, and other relevant data). This information is used to identify the user and provide products/services on our site in which you have expressed interest.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Automatically Collected Information
When you access the Site or open one of our emails, we may automatically record and store certain information about your system by using cookies and other types of technologies. Examples of such information we automatically collect may include Internet Protocol address (“IP Address”), a unique user ID, device and browser types and identifiers, referring and exit page addresses, software and system type, and information about your usage of our Site. Examples of how our Site uses automatically collected information include to: (a) automatically update the Site application on your system; (b) remember your information so that you will not have to re-enter it during your visit or the next time you access the Site; (c) provide customized advertisements, content, and information; (d) monitor the effectiveness of marketing campaigns; (e) monitor and store aggregate site usage metrics such as total number of visitors and pages accessed; and (f) track your entries, submissions, and status in any promotions or other activities.
Advertisers and Analytics Providers
Embedded content from other websites
Articles on this Site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person. We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes beyond filling your order. We partner with another party to provide specific services. When the user signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use the personally identifiable information except for the purpose of providing these services.
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Surveys & Contests
From time-to-time, our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
2) What rights you have over your data
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
- See what data we have about you, if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
3) How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
We are regulated by several federal regulatory agencies, to include the SEC and the NFA. Because we operate in a highly regulated industry we feel it is prudent to retain information indefinitely in order to comply with our legal obligations, resolve disputes, and enforce our agreements.
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
Changes and Updates to this Policy
Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify the Policy, we will make it available through the Service, and indicate the date of the latest revision, and will comply with applicable law. Your continued use of the Service after the revised Policy has become effective indicates that you have read, understood and agreed to the current version of the Policy.