Should I be an ETF Advisor or Sub-Advisor?
As someone who has spent considerable time in the ETF landscape, we feel a deep sense of gratitude for the opportunity to share insights on a decision that can significantly impact aspiring ETF entrepreneurs: whether to serve as an advisor or a sub-advisor. One of my teammates, Patrick Cleary, put together a great article that sheds light on the complexities and implications associated with each role. A link to his article, "We want to launch an ETF. Should I be the ETF Advisor or Sub-Advisor?," is here.