The crowning achievement for investors is the ability to identify which of the few active mutual funds will outperform in the future. Despite an overwhelming body of academic research which has demonstrated that past performance doesn’t guarantee future performance and (as the annual SPIVA Persistence Scorecards regularly report) there is less persistence of outperformance than randomly expected, believers in active management were offered hope with the study by Martijn Cremers and Antti Petajisto, “How Active Is Your Fund Manager: A New Measure That Predicts Performance ,” published in the September 2009 issue of The Review of Financial Studies. The authors concluded: “Active Share predicts fund performance: funds with the highest Active Share significantly outperform their benchmarks, both before and after expenses, and they exhibit strong performance persistence.”

Active share is a measure of how much a fund’s holdings deviate from its benchmark index, and funds with the highest active share tend to have the best performance. Thus, while there’s no doubt that, in aggregate, active management underperforms and the majority of active funds underperform every year (and the percentage that underperform increases with the time horizon studied), if an investor were able to identify the few future winners by using active share  as a stand-alone measure, active management could be the winning strategy.

Unfortunately, subsequent research has found problems with the conclusions drawn by Cremers and Petajisto. For example, criticisms of the study included that their findings were due to the choice of benchmark, and their results were skewed by the returns of a few very small funds. In May 2012, Vanguard’s research team looked at the issue of active share as a predictor. Their study covered the 1,461 funds available at the beginning of 2001. Their final fund sample comprised 903 funds. Because the study only covered surviving funds, there’s survivorship bias in the data. Refuting the findings of Cremers and Petajisto, they found that even with survivorship bias, with proper benchmarks, higher levels of active share didn’t predict outperformance. 

Using the same database employed in the Cremers and Petajisto study, Andrea Frazzini, Jacques Friedman and Lukasz Pomorski of AQR Capital Management examined the evidence and the theoretical arguments for active share as a predictor of performance and presented their findings and conclusions in the March 2015 paper “Deactivating Active Share,” published in the March/April 2016 issue of the Financial Analysts Journal. The authors concluded that controlling for benchmarks, active share has no predictive power for fund returns.

The October 2016 paper by Ananth Madhavan, Aleksander Sobczyk and Andrew Ang of BlackRock, “Estimating Time-Varying Factor Exposures,” provided an out-of-sample test (post-2009) of Cremers’ and Petajisto’s findings. They found that the measure of active share proposed by Cremers and Petajisto actually was negatively correlated (-0.75) to fund returns after controlling for factor loadings and other fund characteristics. Thus, they concluded that “It is not the case that high conviction managers outperform.”

In another out-of-sample test that used data from 2001 through 2015 on Canadian funds, Morningstar found that after adjusting for the market, size, value and momentum factors, there was no predictive value for active share. This raises a core issue in the use of active share, as with much of finance how you use the term or application matters.  The nuance of active share circles around which benchmark you choose.  As a factor-based investment strategy requires either active share against the market benchmark or a very specific benchmark for the factor an investor is pursuing.  If your factor-based investment vehicle has no active share to the market (as a lot of them do) then an investor is just gaining market exposure with the factor’s name in the title.  David Foulke dove into the nuance of active share in his post, “The Expensive Lesson of Closet Indexing: Avoid Low Active Share and High Expenses.” That said, the only thing that active share on it’s own predicted, which should be expected, was a wider dispersion of performance outcomes—investors were taking greater risk without compensation.

Another out-of-sample test of active share was provided in the December 2017 study, “Defining Activeness: Active Share, Risk Share & Factor Share.” In their study of South African funds over the period June 2003 through March 2017, authors Emlyn James Flint, Anthony Seymour and Florence Chikurunhe found that once the results were adjusted for exposures to risk, “there is no discernible relationship between current active share and future active return.”

Another paper we need to review is Cremers’ own October 2016 study, “Active Share and the Three Pillars of Active Management: Skill, Conviction, and Opportunity.” This updated study covered the period 1990 through 2015 and is free of survivorship bias. To determine alpha, Cremers used a seven-factor model. In addition to market beta and momentum, he used two size factors and three value factors because size and book-to-market have different relationships with stock performance depending on whether one considers all stocks, only large-cap, only midcap or only small-cap stocks.

 While he did find that the highest active share had an abnormal (unexplained) return of 0.71 percent per year, it was not statistically significant (t-stat was just 1.37). He did note that the evidence that high-active-share funds outperformed low-active-share funds was stronger for funds with low expense ratios and low turnover. Given that his data indicated the outperformance had occurred prior to 2002, I contacted professor Cremers and asked him if he had performance data for the period 2002 through 2015. He provided me with the table below, which shows the results over that timeframe for the active share quintile portfolios (the first quintile is the lowest active share).

Quintile 1 2 3 4 5
Alpha -1.05 -1.11 -1.43 -0.68 -0.50
T-stat (4.4) (4.2) (5.4) (2.0) (1.1)

The results are hypothetical results and are NOT an indicator of future results and do NOT represent returns that any investor actually attained. Indexes are unmanaged, do not reflect management or trading fees, and one cannot invest directly in an index.

While active share may have worked prior to 2002, these results show that even the highest quintile of active share funds produced negative alphas in the post-2002 period. In other words, as markets have become more efficient over time, the alpha was “gone with the wind.”

The most recent contribution to the literature on active share is Vanguard’s July 2019 paper, “The Urban Legends of Active Share.” Their database covered actively managed U.S. open-end equity mutual funds over the 15-year period 2004-2018, including liquidated and merged funds.

The following is a summary of their findings:

  • On average, low-cost, low-active-share funds—part of the category of “closet index funds”—outperform high active-share funds.
  • There is a significant positive relationship between active share and expense ratios. Funds with higher active share tend to charge more: It is this relationship that leads to a negative relationship between active share and net excess return. Thus, what you pay per unit of active share is important.
  • Active share is not a compensated risk premium—it leads to a wider dispersion of outcomes without a corresponding increase in average returns.

Vanguard went on to note: “High active-share funds can make it more difficult to stay the course with active strategies—they add another layer of uncertainty to active equity investing that investors should be aware of.” They added: “This larger dispersion of outcomes can be an indication of more extreme performance-chasing.” Performance chasing leads investors (both individual and institutional) to underperform the very funds in which they invest.


The bottom line is that in the face of all the evidence, it is difficult to make the case that active share as a stand-alone characteristic has any predictive value in terms of future risk-adjusted outperformance. We do believe that active share provides value to investors when they are investigating factor-based investment vehicles that are measured against a passive market benchmark.  Despite this limited use, active share seems to be becoming an increasingly popular metric both in terms of reporting and evaluation. Given the evidence, there doesn’t seem to be a logical explanation for the phenomenon other than a high active share is a necessary ingredient for outperformance. Unfortunately, it’s not a sufficient one, or as Tommi Johnsen, Ph.D. put it in her blog post: “No Skill, Well, Active Share Won’t Save You!”(1)

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About the Author: Larry Swedroe

Larry Swedroe
As Chief Research Officer for Buckingham Strategic Wealth and Buckingham Strategic Partners, Larry Swedroe spends his time, talent and energy educating investors on the benefits of evidence-based investing with enthusiasm few can match. Larry was among the first authors to publish a book that explained the science of investing in layman’s terms, “The Only Guide to a Winning Investment Strategy You’ll Ever Need.” He has since authored seven more books: “What Wall Street Doesn’t Want You to Know” (2001), “Rational Investing in Irrational Times” (2002), “The Successful Investor Today” (2003), “Wise Investing Made Simple” (2007), “Wise Investing Made Simpler” (2010), “The Quest for Alpha” (2011) and “Think, Act, and Invest Like Warren Buffett” (2012). He has also co-authored eight books about investing. His latest work, “Your Complete Guide to a Successful and Secure Retirement was co-authored with Kevin Grogan and published in January 2019. In his role as chief research officer and as a member of Buckingham’s Investment Policy Committee, Larry, who joined the firm in 1996, regularly reviews the findings published in dozens of peer-reviewed financial journals, evaluates the outcomes and uses the result to inform the organization’s formal investment strategy recommendations. He has had his own articles published in the Journal of Accountancy, Journal of Investing, AAII Journal, Personal Financial Planning Monthly, Journal of Indexing, and The Journal of Portfolio Management. Larry’s dedication to helping others has made him a sought-after national speaker. He has made appearances on national television shows airing on NBC, CNBC, CNN, and Bloomberg Personal Finance. Larry is a prolific writer and contributes regularly to multiple outlets, including Advisor Perspective, Evidence Based Investing, and Alpha Architect. Before joining Buckingham Wealth Partners, Larry was vice chairman of Prudential Home Mortgage. He has held positions at Citicorp as senior vice president and regional treasurer, responsible for treasury, foreign exchange and investment banking activities, including risk management strategies. Larry holds an MBA in finance and investment from New York University and a bachelor’s degree in finance from Baruch College in New York.

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For informational and educational purposes only and should not be construed as specific investment, accounting, legal, or tax advice. Certain information is deemed to be reliable, but its accuracy and completeness cannot be guaranteed. Third party information may become outdated or otherwise superseded without notice.  Neither the Securities and Exchange Commission (SEC) nor any other federal or state agency has approved, determined the accuracy, or confirmed the adequacy of this article.

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