Do Weather-Induced Moods Affect the Processing of Earnings News?
Building on research in psychology, we predict that unpleasant weather negatively affects capital market participants’ moods and activity levels, causing a muted response to information events…
The table below highlights that unpleasant weather seems to be correlated with slower market reactions. For example, in columns 5-8, the authors look at PEAD, or post earnings annoucement drift, which is the tendency for stocks to earn abnormal returns following unexpected earnings (positive surprise = positive drift, and vice versa). The authors document a relationship between PEAD and bad weather, suggesting that stock prices have stronger drift in the direction of the unexpected earnings when the weather stinks.
About the Author: Wesley Gray, PhD
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For informational and educational purposes only and should not be construed as specific investment, accounting, legal, or tax advice. Certain information is deemed to be reliable, but its accuracy and completeness cannot be guaranteed. Third party information may become outdated or otherwise superseded without notice. Neither the Securities and Exchange Commission (SEC) nor any other federal or state agency has approved, determined the accuracy, or confirmed the adequacy of this article.
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