By |Published On: July 12th, 2022|Categories: Business Updates|

We are pleased to announce the addition of Alexander Clark to the Alpha Architect team. In his
capacity as Vice President – Marketing, Alex will consult with Alpha Architect’s clients to develop strategic solutions that align with their investment philosophy to drive deeper client relationships.

Alex is an expert in helping financial firms better communicate with their clients. He’s worked with both financial advisors and fund companies to evolve their marketing approach to generate new revenue opportunities.

Throughout his career, he’s been guided by the belief that great marketing should drive down customer acquisition costs while increasing brand affinity; the difference-maker, especially for financial services firms, is to have education and transparency as bedrock principles.

Alex got on our radar after he helped one of our advisors streamline a presentation that articulated his investment philosophy to his clients. Once we saw the results, we knew Alex had the skills to supercharge our client service model.

While he can’t lift as much as Jess Bost, and he drinks too much coffee to ever have a resting heart rate that can compete with Ryan Kirlin’s, he’s looking forward to working alongside the team to deliver outstanding service to Alpha Architect’s current and future clients.

Personally, Alex and his wife Sarah had the travel bug before settling down with two children. Now, Alex tries to stay cool in Phoenix and chase after his kids.

We’re thrilled to add Alex to the Alpha Architect team and we expect he will add a ton of value to our community and our clients.

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About the Author: Wesley Gray, PhD

Wesley Gray, PhD
After serving as a Captain in the United States Marine Corps, Dr. Gray earned an MBA and a PhD in finance from the University of Chicago where he studied under Nobel Prize Winner Eugene Fama. Next, Wes took an academic job in his wife’s hometown of Philadelphia and worked as a finance professor at Drexel University. Dr. Gray’s interest in bridging the research gap between academia and industry led him to found Alpha Architect, an asset management firm dedicated to an impact mission of empowering investors through education. He is a contributor to multiple industry publications and regularly speaks to professional investor groups across the country. Wes has published multiple academic papers and four books, including Embedded (Naval Institute Press, 2009), Quantitative Value (Wiley, 2012), DIY Financial Advisor (Wiley, 2015), and Quantitative Momentum (Wiley, 2016). Dr. Gray currently resides in Palmas Del Mar Puerto Rico with his wife and three children. He recently finished the Leadville 100 ultramarathon race and promises to make better life decisions in the future.

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For informational and educational purposes only and should not be construed as specific investment, accounting, legal, or tax advice. Certain information is deemed to be reliable, but its accuracy and completeness cannot be guaranteed. Third party information may become outdated or otherwise superseded without notice.  Neither the Securities and Exchange Commission (SEC) nor any other federal or state agency has approved, determined the accuracy, or confirmed the adequacy of this article.

The views and opinions expressed herein are those of the author and do not necessarily reflect the views of Alpha Architect, its affiliates or its employees. Our full disclosures are available here. Definitions of common statistics used in our analysis are available here (towards the bottom).

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