We are pleased to announce the addition of Alexander Clark to the Alpha Architect team. In his
capacity as Vice President – Marketing, Alex will consult with Alpha Architect’s clients to develop strategic solutions that align with their investment philosophy to drive deeper client relationships.
Alex is an expert in helping financial firms better communicate with their clients. He’s worked with both financial advisors and fund companies to evolve their marketing approach to generate new revenue opportunities, whether by finding new clients, deepening relationships with existing clients, or positioning products. Throughout his career, he’s been guided by the belief that great marketing should drive down customer acquisition costs while increasing brand affinity; the difference-maker, especially for financial services firms, is to have education and transparency as bedrock principles.
Alex got on our radar after he helped one of our advisors streamline a presentation that articulated his investment philosophy to his clients. Once we saw the results, we knew Alex had the skills to supercharge our client service model.
While he can’t lift as much as Jess Bost, and he drinks too much coffee to ever have a resting heart rate that can compete with Ryan Kirlin’s, he’s looking forward to working alongside the team to deliver outstanding service to Alpha Architect’s current and future clients.
Personally, Alex and his wife Sarah have the travel bug and do their best to get out of town whenever they can. Now that they have a nine-month-old, though, they do most of their traveling vicariously by watching old Anthony Bourdain episodes. They also spend a lot of their free time looking for new and interesting food to cook at home. If Alex isn’t working, he’s probably got his nose in a cookbook.
We’re thrilled to add Alex to the Alpha Architect team and we expect he will add a ton of value to our community and our clients.
