Pitching EBIT/TEV on the Fool.com
http://www.fool.com/investing/general/2013/02/24/is-pe-really-the-best-tool-for-picking-an-underval.aspx

The Journal of Portfolio Management article is available here:
http://www.iijournals.com/doi/abs/10.3905/jpm.2012.39.1.112